The codebook when it comes to bigger research ended up being based significantly in the factors manufactured by Kunkel

The codebook when it comes to bigger research ended up being based significantly in the factors manufactured by Kunkel

Not absolutely all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid programming, along with all types of commercials as well as other promotions ( e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and therefore are maybe not reported right right here. The analyses provided in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the last sample when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being significantly bigger than the initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping ended up being needed when, as an example, brand brand new programs joined the autumn lineup following the beginning of the year to substitute for cancelled programs or once the time and time slot for a set ended up being changed.


The codebook when it comes to larger research had been based significantly on the variables manufactured by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on same sex behavior that is intimate sexual talk pertaining to nonheterosexuals. In comparison to Kunkel and peers, whom utilized the scene whilst the unit that is primary of, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes differ significantly in total and, therefore, don’t offer a consistent product of measure in making evaluations across programs, we utilized a coding that is standard centered on time. Coding news development in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse had been thought as any depiction of sexual intercourse, intimately suggestive behavior, or any explore sex or sex. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been maybe not coded. For instance, a statement such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing a minumum of one style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 had been additionally examined for the existence of exact same intercourse intimate behavior. wives fuck Because of this item, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period happened between a couple associated with the exact same intercourse.

Speak about nonheterosexual issues that are sexual

Each 2 interval that is minute was indeed coded as containing one or more instance of talk from the intimate talk groups found in the primary coding task ( e.g., reviews about own/others’ intimate actions or passions, explore sexual activity which have currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk associated with nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Usually, such remarks associated with gays and lesbians, although sporadically these were related to bisexuals.